Press Release

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19th April 2002

Dataflex release new DECT range
The new DectGem Phoenix range is a DECT portable telephone handset with built-in Managed Call Routing and with the launch of the SMS model it will be the first phone to combine SMS and Call Routing and can offer full incoming and outgoing SMS messages to any mobile or PSTN SMS phone over the alternate providers network. Typically, Alternate Carriers offer the end customer savings of between 25%-70% over standard BT call tariffs. 

The Dataflex Phoenix range is an intelligent managed Dect phone and each unit can be upgraded remotely with new routing plans to offer best choice of minute tariffs from any one telephone carrier or mix of carriers. The Phoenix allows an alternate telephone operator or switchless Brand to offer residential customers a significantly more attractive proposition than BT Key differentiation is provided by the management platform which provides for ongoing flexibility on carrier provider and routing plans, together with a number of reports to assist with customer management and provide statistics on connection rates.

Key features include:

Allows Virtual Network Operators like electricity companies and high street retailers to enter the fixed line residential telephony market by acquiring customers through the sales of these Phoenix Dect phones. This business model enables the VNO’s to generate telephony revenue from indirect access and can provide ongoing annuity streams from marketing channels utilising targeted SMS messages. The key difference between other customer acquisition models such as Carrier Pre Selection and diallers, is that the customer will purchase the DectGem, which will improve customer loyalty and make the new customer immediately profitable. The phones can be positioned as the first intelligent handsets in the market which offer best value telephony minutes together with SMS functionality. A number of major brands will be launching their residential telephony service on the back of this product range. Dataflex continues to offer alternative telephone companies and major brands the access products to compete head on with BT for the UK residential market.

Please send reader enquiries to: Dataflex, Chancery House, St. Nicholas Way, Sutton, Surrey, SM1 1JB. Tel: +44 (0) 208 710 1700.

Email: pr@dataflex.co.uk

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